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Journal About Stores For Opticians
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Pure Elements

The latest styles from our Pure Elements series

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AMG Sunglasses

The latest sunglasses from our AMG collaboration

Our Story

We carry Berlin not only in its name

The city is depply ingrained in our DNA.

As a brand that carries Berlin not only in its name – but has the city deeply ingrained in its DNA – the story of ic! berlin is the story of Berlin. But it is not a story about heritage or origin. Berlin is really not about these things. Anyone can belong here. It is a story about attitude. About not letting anyone define who you are – but yourself.

This freedom to be who you want to be, who you can be, to say what you think and to express your true and inner self, is reflected in each ic! berlin frame: Handcrafted eyewear, that is less about showing off the latest fashion trends, but more about expressing your style and attitude.

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