Journal About
Journal About Stores For Opticians
Pure Elements

The latest styles from our Pure Elements series

AMG Sunglasses

The latest sunglasses from our AMG collaboration


Style. Made in Germany.

Pioneered in Berlin.


Intelligent design.

Progressive form. Innovative function. New materials and hybrids. Everything we create has a unique Berlin sensibility. We start with timeless, classic design. Then we add innovative solutions – like our signature no-screw hinge that revolutionized eyewear.

We strive to get the very most out of the materials we use. And we’re always looking ahead. New frame shapes. Ring design and color accents that enhance frame details. Innovative manufacturing techniques.

ic! berlin is always pushing new boundaries

Brand Design

ic! berlin expresses its personality with a unique brand design. With the look and feel of our brand — the logo, the color palette, the typefaces — we reinforce and complement the authentic, clean design of our eyewear collections.