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Journal About Stores For Opticians
Pure Elements

The latest styles from our Pure Elements series

AMG Sunglasses

The latest sunglasses from our AMG collaboration

Run the City Custom Fit

The exclusive Custom Fit series dedicated to our Asian customers.

We are extending the RUN THE CITY Campaign and Story with the second part of the series: an exclusive custom fit series dedicated to our Asian customers. Like the Run the City series, the Custom Fit series draws its inspiration from the contemporary, edgy, and carefree aura of the streets and people of our hometown Berlin. For independent personalities blending alleged opposites: Effortless but luxurious. Edgy but sensual.

The series sees the addition of five new frame styles in five colorways including the Ku’damm and VIP.  Two very feminine styles including low temples and special colourways paired with a decorative chain accessory. Each chain is sourced from Italy and made from high quality materials while all decorative elements are handmade in Berlin from sheet metal.

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