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ic! berlin x Mercedes-AMG

Eyewear Collaboration - Spring 2026

ic! berlin x Mercedes-AMG Eyewear Collaboration for Spring 2026

We at ic! berlin, together with Mercedes-AMG, are proud to announce our collaboration centred around a limited-edition eyewear collection that unites two icons of German engineering and design. Rooted in a shared heritage of craftsmanship, we share a deep commitment to performance, precision and distinctive design.

Both brands are synonymous with technical excellence and emotional impact. While AMG delivers high-performance vehicles defined by power and precision, we at ic! berlin are renowned for our innovative, screwless eyewear handcrafted in Berlin.

The 2026 ic! berlin x AMG spring collection, with its authentic and dynamic campaign concept, speaks directly to the “Urban Life” segment of the AMG enthusiasts. Set against the vibrant backdrop of Berlin, the campaign follows two real AMG owners through the city capturing moments where mobility, architecture, and individuality intersect. Marjorie Hernandez, an entrepreneur driving a Mercedes-AMG G 63 in Iridiumsilver Metallic, embodies modern leadership and urban sophistication in Berlin, while music producer Fred Brune, in a Mercedes-AMG GT 63 4MATIC+ in MANUFAKTUR hightechsilver magno, reflects the capital’s creative energy and a refined, performance-driven mindset.
The 2026 ic! berlin x AMG eyewear collection becomes a natural extension of the two protagonists’ lifestyles, reflecting our shared appreciation for engineering excellence, aesthetic clarity, and bold design language. The campaign is shot by photographer Edda Petursdottir.

Performance is in the details and nuances

Three different color variations, inspired by the AMG palette, infuse each of the three styles in the spring collection with electrifying energy.

Inspired by AMG’s visual style, the collection’s frames turn contrasts and depth into a sense of movement in their shape. Every detail is designed with precision to convey emotion, amplifying functionality and an aesthetic impact.

Shadows and space help shape sculptural forms with a bold and expressive character, where every angle catches the eye. Daring geometric shapes define the identity of each frame, creating a powerful visual language and transforming the design into an experience. Each style becomes an object that evolves with the wearer, adapting naturally to both high-speed contexts and everyday life.

The AMG 22 advances the design language with a dynamic and powerful presence. In particular, the pearl colorway, accented with orange details and mirrored lenses, creates a striking visual impact.

The collection introduces a new AMG 20 lacquered finish on FLEXARBON®, ic! berlin’s iconic carbon fiber material. This treatment enhances the texture by adding depth, vivacity, and brilliance.

“This collaboration is about more than product; it’s about a performance mindset. Both brands stand for a relentless pursuit of innovation and authenticity. Together, we’re telling a story that feels real, relevant, and deeply connected to our roots.”

– Davide Lunghi, General Manager ic! berlin.

Available at the ic! berlin flagship store in Berlin and from authorized ic! berlin opticians.
Flagship Store Stores
AMG 20

The AMG 20 optical frame pushes the boundaries of design with a bold, sculptural silhouette. For the first time, the iconic five-stripe detail is lacquered over the FLEXARBON® front, creating a striking interplay between color and material. The ultra-light yet exceptionally durable structure expresses depth and intensity, amplifying a high-performance aesthetic.

AMG 20
AMG 21

Bold and expressive, these sunglasses ready for the road. Just like its optical partner, it sports lacquered details in the temples and the carbon front. The AMG 21 FLEXARBON® sunglasses embody a bold attitude, designed for a confident, road-ready look. Mirroring its optical counterpart, it features lacquered details on both temples and the carbon fiber front, enhancing depth and visual intensity.

AMG 21
AMG 22

AMG 22 accelerates the design language with a dynamic and powerful presence. A distinctive sidewindow detail introduces a technical, automotive-inspired element, while a bold color accent creates an appealing contrast between the metal frame and the lens. The refined use of different materials and tones enhances depth and visual impact, reinforcing the high-performance character of the style.

AMG 22

  • Mercedes-AMG Collection

    Since 2020, the unique aesthetics of Mercedes-AMG have been fused with the minimalist approach of ic! berlin to create a high-end design object. The collection stands out with its dynamic and confident look. Precision-driven with a futuristic statement — handcrafted in Berlin.

    See the collection