From 0.5 mm to 300 km/h

From 0.5 mm to 300 km/h: engineering performance and precision at speed

Berlin, September 1st, 2026 – We have launched our latest campaign, featuring Audi Revolut F1^® Team drivers Nico Hulkenberg and Gabriel Bortoleto wearing customized ic! berlin frames.

Launching globally this week, the campaign marks our first official outing since announcing our partnership with Audi Revolut F1^® Team in February this year, becoming the team’s first official eyewear partner.

The partnership brings together two brands where form and function are inseparable. On the track, performance extends beyond the car to encompass focus, precision and confidence – qualities that align naturally with our approach to product design.

From 0.5 mm to 300 km/h: engineering performance and precision at speed. The campaign tagline reflects the common ground between our ultra-light, flexible frames and the Audi R26 race car, built with lighter dimensions, active aerodynamics and increased agility at high speed. Over the past three decades, we have built an industry-leading reputation for engineered eyewear – defined by our iconic screwless hinge, durability and comfort – while maintaining a clear, contemporary aesthetic.

Shot by photographer Rupert Tapper, whose work spans fashion, editorial and lifestyle photography, the images convey a strong sense of movement and physicality, echoing the exhilarating moments experienced by Hulkenberg and Bortoleto on the racetrack. With Creative Direction by multidisciplinary visual artist Leif Podhajsky, motion blur becomes a visual expression of acceleration and precision within the fast-paced world of Audi Revolut F1® Team.

The campaign invites you to experience one of the world’s most demanding motorsports through our lens – where precision engineering meets uncompromising performance.

This season, we enter the world of Audi Revolut F1® Team through a series of trackside moments at Monza in Italy, Marina Bay in Singapore and Austin, Texas.

To celebrate our entry into Formula 1, we are also introducing the Racing Edition – a special capsule featuring two of our iconic eyewear styles, Ryan and Gabriel.

Inspired by the precision, speed and energy of motorsport, both frames have been reimagined with distinctive racing-inspired details, including red temple tips and refined material and color combinations. The Racing Edition comes in special packaging featuring racetrack-inspired designs referencing Monza, Austin, Singapore and Las Vegas, and will be available at selected locations worldwide.

Ryan

Ryan - Racing Edition

Gabriel

Gabriel - Racing Edition

First campaign featuring the Audi Revolut F1® Team

From 0.5 mm to 300 km/h: engineering performance and precision at speed